Black Diamond

Black Diamond is a global leader of innovative active outdoor performance equipment and apparel. Its brand portfolio includes Black Diamond, POC and PIEPS.

The Story

Black Diamond engaged Liolios following its NASDAQ listing to develop and execute a more proactive investor relations and financial communications strategy than they were receiving from a competitor.

Strategy & Tactics

  • Developed a rolling six-month IR plan that focused on long-term client objectives
  • Revamped investor presentation and all communications materials
  • Identified target analysts, investor conferences and media forums to increase visibility
  • Secured invitations to multiple investor conferences associated with predefined target analysts
  • Backfilled any unscheduled 1×1 meeting slots
  • Organized analyst/investor days at company headquarters and major trade shows
  • Handled all inbound investor calls

Results

  • Liquidity has improved more than 400%
  • Institutional ownership has doubled
  • Sell-side analyst coverage increased nearly four-fold to 11 analysts
  • More than 100 introductory calls with high-quality targeted institutional investors
  • Executed seven analyst days

Company Info

Location: Salt Lake City, UT
Industry: Active Outdoor Performance Goods
Year of Engagement: 2011

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