The Story
In 2010, Digimarc had a rich intellectual property portfolio and stable licensee base but was misunderstood by investors due to its complex story and limited financial visibility. Digimarc engaged Liolios to develop a communications strategy and proactive marketing program in order to elevate the company’s profile on Wall Street.
Strategy & Tactics
- Initiated a perception study focused on current shareholders and analysts
- Evaluated all investor materials and communications protocol
- Identified key alternative metrics for investors to track the company’s progress
- Executed a proactive outreach program to educate the capital markets on the company’s new positioning, including Liolios-sponsored road shows, sell-side conferences and regular investor calls
- Committed to at least two investor marketing events per quarter
Results
- Presented at 23 quality sell-side conferences and participated on 27 non-deal road shows
- Stock and average trading volume increased more than 150%
- Average daily dollar volume increased by more than 500%
- Sell-side analyst coverage increased from one to four analysts
Company Info
Location: Beaverton, Oregon
Industry: Technology
Year of Engagement: 2010