Performance Sports Group

Performance Sports Group is a leading developer and manufacturer of high performance sports equipment and apparel. Its brand portfolio includes: BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON.

The Story

Performance Sports Group engaged Liolios to prepare for its U.S. IPO and support ongoing investor relations associated with its TSX listing. Today, Liolios supports PSG’s dual-listed IR program (TSX & NYSE).

Strategy & Tactics

  • Revamped investor presentation to position PSG as a premium, high-growth, performance sports platform
  • Researched and rationalized comparable company universe
  • Assisted with S-1 drafting, U.S. IPO syndicate and analyst selections
  • Supported deal road show by providing non-overlapping investor demand
  • Ramped communications infrastructure to support dual-listing
  • Developed rolling IR schedule for first year of U.S. public trading
  • Inserted ourselves as the first line of defense for all inbound investor and analyst calls


  • $126 million offering (listed on the NYSE)
  • IPO was 6x over-subscribed
  • One year price performance +28%
  • Filing institutional ownership grew from 64% of float to 93%
  • Six new sell-side analysts initiated coverage (for a total of 16 analysts)

Company Info

Location: Exeter, NH
Industry: Sporting Goods
Year of Engagement: 2013

Save the Date for Our Sixth Annual Gateway Conference

September 6-7, 2017 – Four Seasons San Francisco