Planar Systems

Planar Systems is a global leader in display and digital signage technology, providing premier solutions for the world’s most demanding environments. Planar video walls, large format LCD displays, and interactive touch screen monitors are used by the world’s leading organizations in applications ranging from digital signage to simulation and from interactive kiosks to large-scale data visualization.

The Story

In 2014, Planar Systems was in the midst of a strategic transformation from a provider of low-margin, commoditized display products into a value-added provider of high-margin digital signage solutions. Planar engaged Liolios to develop a new communications strategy and proactive investor marketing campaign in order to communicate the company’s new message and build a high-quality, long-term shareholder base.

Strategy & Tactics

  • Conducted a comprehensive perception study with major shareholders and sell-side analysts
  • Revamped the investor presentation to highlight the company’s strategic transformation
  • Identified alternative metrics for investors to track the company’s execution
  • Developed and executed on a detailed proactive outreach plan
  • Managed all inbound and outbound investor calls

Results

  • In November 2015, Planar was acquired by Leyard American Corporation for $160 million
  • During the engagement, Planar’s share price appreciated 147% and its average daily volume increased 1,220%
  • The company’s institutional ownership increased 41% to 56% of its total shares outstanding

Company Info

Location: Beaverton, Oregon
Industry: Technology
Year of Engagement: 2014

Save the Date for Our Sixth Annual Gateway Conference

September 6-7, 2017 – Four Seasons San Francisco